LISTERINE “WHOA COLLECTION” 2024

I had the incredible opportunity to help shape The Listerine Whoa Collection, a collaboration between Listerine and Compound dedicated to closing the diversity gap in dentistry. This was more than just a campaign—it was a movement to amplify Black representation in healthcare through art, music, and storytelling.

Working alongside Compound and Creative Jedi, Set Free Richardson, I produced the long-form documentary and cutdown content, bringing to life the stories of Black dentists and the inspiration behind the campaign. I also led the development of influencer seeding swag kits, curated the music track The Art of Freshness by Common, and produced the campaign’s signature event—a panel discussion featuring Common, artists Hebru Brantley and Frank Morrison, Dr. Zerita Buchanan of IDID, and Listerine, all moderated by Set Free.

Deliverables:

🖌️ CPG Design Production: Limited-edition mouthwash bottle art designed by Hebru Brantley and Frank Morrison, showcasing their signature afro-futuristic style available at Target

🎥 Long-Form Documentary (10 Minutes) & Cutdowns: Capturing the mission and artistry behind The Whoa Collection

📦 Swag Kits for Influencer Seeding: Custom-designed to extend the campaign’s reach and impact

🎶 Original Music by Common: A bespoke track that sonically embodies the initiative

🎤 Panel Event Production: A live discussion featuring cultural leaders, artists, and dental professionals

I’m proud to have been part of this initiative and the work we did to highlight Black voices in dentistry. The Whoa Collection is more than a campaign—it’s a step toward lasting change.