NEW ERA “THE 59FIFTY Story”– 70th Anniversary Documentary

The 59FIFTY Story is a talent-packed documentary celebrating the 70-year legacy of New Era’s most iconic cap. More than just headwear, the 59FIFTY has shaped sports, music, and streetwear, becoming a symbol of style, identity, and tradition.

Working alongside Compound and visionary director Set Free Richardson, we crafted a film that captures the cultural and historical significance of the 59FIFTY. Narrated by MLB legend C.C. Sabathia, the documentary features interviews with icons like Spike Lee, Carmelo Anthony, Jayson Tatum, and Jim Leyritz, along with New Era CEO Chris Koch, as they reflect on the cap’s enduring influence.

Deliverables:

🎥 Trailers/Cutdowns: Teasers + 10+ social cutdowns introducing the legacy of the 59FIFTY and key talent
🎞️ Full-Length Documentary: A deep dive into the cap’s history and cultural impact
📸 Stills & Photography: Capturing key talent and behind-the-scenes moments

Premiering at MLB All-Star Week, The 59FIFTY Story is a tribute to the cap that transcends generations. Watch the full documentary on New Era’s YouTube channel.